Saturday, February 24, 2007

Marketing Tips for Biloxi Ocean Springs Real Estate

People always want to know what makes a Realtor worth the commission they earn? Do you wonder the same thing too? Well when it comes to helping you sell your home it all boils down to marketing. I bet you would love some free marketing tips huh? Sure you would, who wouldn't right? So here are some for you!

1) Cable TV advertising- this works really well for Biloxi and Ocean Springs Real Estate. The reason why is because many people know channel 13 shows homes for sale all day long. Its a great way to advertise your real estate for sale in Biloxi and Ocean Springs. Here's where it gets tricky though, do you know who to call? Do you know what to say to promote your home correctly? Or better yet, what not to say? Is it worth your money if it doesn't bring in the buyers? Of course it isn't!! But I bet a trained real estate professional would know what key words to use to bring buyers to your home. But hey, you want to save money buy not using a Realtor. By the way, you may get 3 of 4 calls if you're lucky. Notice I said calls, not viewing. Huge difference!!

2) Newspaper ads- These are really a great way of letting a seller know you are actively advertising their home, other than that, they are almost useless. But just because they are useless doesn't make them cheap; if memory serves me right, it's about $25 dollars a day to run an add in the Sunherald. Oh and it's an extra $100 dollars to run it online at And remember, if the real estate your trying to sell is in Biloxi or Ocean Springs, you're probably just throwing your money away, atleast in the paper anyway. Oh yeah, and there's that little business about knowing what to say in your ad again. Boy, marketing can be really difficult if you don't quite know what to say, or not say for that matter. You may get 2 or so phone calls if your lucky and run it for a month straight. Think about it, did you look in the paper to find this info? Who does anymore? It's all about the Internet today. Which brings me to the more powerful marketing tips.

3) Multiple Listing Service- Now this is one of the most powerful methods of advertising. Why you ask? Well I'm glad you asked that question, here's why! Because the MLS is your link to every other Realtor in the area. All you have to do is be a Realtor with access and magically hundreds of local Realtors know you're home is for sale now. So plan your real estate sell well in advance so you can attend the necessary schooling to get qualified to take your test, that's right, you have to pass a pre-licensing course before they even allow you to take the test to get your license. And then guess where you get to go to take your test? Not Biloxi or Ocean Springs, not even near by Pascagoula, nope, you get to drive all the way to Jackson. I'm sure your asking, why is it so important other Realtors know that my house is for sale? Think about it, buyers, that's right BUYERS, love to use Realtors. That means Realtors bring you potential buyers and lots of them. Maybe you spotted a nice piece of land in Ocean Springs and you and your spouse have your master real estate design all planned out, it's the home of your dreams! But you've gotta sell that home in Biloxi first. Wow!! You just missed out on an EXTREMELY powerful tool.

4) Website exposure (aka Internet)- Now you want to hope on the technology bandwagon, you realized the paper wasn't all it was cracked up to be. But how do you market your home on the net? I can hear the pleads now, "help me Sergeant Real Estate, I want my home sold so I can carry on!!" OK, here's what you do. You spend countless hours researching websites that service residential real estate websites in the Biloxi and Ocean Springs area. Then you decide which one is best for you. You pay them a small advertising fee, I'm sure it will be minimal so don't worry too much about it. And presto, now your home is on one of the billions of website
online. Now you have a static website advertising your home for you. That's all there is to it. Now when someone who is looking exactly for your type of home happens to come across this website, which by the way they were linked to by mere chance by results from a search engine, they can call you and possibly be a potential buyer. Or.... you could use a Realtor who already knows the best sites to put your home on, that's right sites, as in the plural version of site meaning multiple. Sites which actually draw traffic to them. And your Realtor should have his own site which they advertise Biloxi and Ocean Springs real estate for sale. One of which will be your home. A place like or, my brother out of Tampa Florida.

Well that's enough real estate marketing tips for today. If you're planning to sell real estate in the Biloxi or Ocean Springs area, I hope you found this article helpful.

Blog Done. Carry On!!

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